People are taking a patchwork approach to self-expression to feel like they have control over how their identity is generated. Yet as individual expression becomes more mutable and mistrust in social systems abounds, there’s one place above all that people are seeking integrity and guidance: brands.

Samsung has launched an AI-equipped oven that can recognize what users are putting in the oven and cook it to perfection, as well as allowing for social video streaming. As people grow accustomed to smart tech throughout their homes, the launch aims to add digital convenience to the kitchen.

A study has shown Gen Y and Z’s dining habits are being influenced by user-generated content across TikTok. Young people are turning to social over traditional search to discover new restaurants, regardless of price and distance, as TikTok leans into indulgence mindsets and explorative behaviors.

Guy Fieri, one of America’s most recognizable celebrity chefs and restaurateurs, has become a guardian angel for the restaurant industry in the wake of the pandemic. A new generation of food culture influencers and professionals are echoing his open-hearted approach to revitalize the industry.

Gen Zers are on a quest to capture life’s messy moments online. Favoring a ‘laissez-faire’ outlook from food to fashion, they want to see candid and chaotic content that eschews the entrenched culture of curation. But what’s behind this behavioral shift and how can brands show they understand it?