Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Instagram shows the unique ways Gen Zers may creatively and unexpectedly engage with their platform through ads that embrace in-person hangouts. This initiative could show how establishing knowledge of an audience's needs may create a powerful impact that could benefit many brands.

With over 30 million sign-ups just 24 hours after launching, Threads has become a serious challenger in the social media space. By making a transition to the platform as seamless as possible, the Meta-founded microblogging hub is appealing to users looking for convenience and a ready-made community.

LinkedIn has seen a growth in Gen Z users, and they are now the fastest-growing global audience demographic on the platform. Young professionals actively seek more positive and productive social media experiences to find opportunities and work toward their career ambitions.

From Instagram’s ‘Close Friends’ to Twitter’s ‘Flock’, privacy on social media is something that people are craving more and more. While concerns around data privacy continue, the move to less public social platforms reveals an appetite for greater play and freer forms of self-expression.