Chinese coffee lovers are overhauling Euro-centric norms around the drink with innovative recipes that draw on the country's traditional culture. While global chains still dominate the domestic market, home-grown brands are embracing hyper-local elements to provide robust competition.

Chamberlain Coffee has found success among a younger generation of coffee drinkers, earning itself a cult-like following. It's an example of how cultural icons are proliferating their influence across sectors, leading brands to partner with unlikely figures who resonate with wide audiences.