Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

The La Dolce Vita trains by Orient Express aim to promote sustainable and experiential travel as tourism re-ignites across Italy. The luxurious train experience is part of a series of projects launched by Italy’s railway operator to address issues of over-tourism and climate change in the country.

Created by interior architect Sara Al-Rashed, Asteri Beauty refers to itself as the ‘first desert-proof’ beauty brand. People expect hyper-specific options that cater to their personal needs, driving beauty innovations to create laser-sharp products that infuse heritage and durability.

A French TV channel has upgraded its traditional weather forecast by including climate impact reports. With the climate crisis an existential problem, the channel seeks to engage audiences through evidence-based information that bridges gaps in knowledge and brings the issue closer to home.

Multiple interconnected crises since the turn of the decade have highlighted the gaps in support left by governments around the world. Some people are turning to brands and local communities as more trustworthy sources of aid, but how can they provide a feeling of security amid ongoing uncertainty?