Signal27 Sep 2023
Buy now, pay later users report low long-term satisfaction

A study has shown troubling patterns in the habits of buy now, pay later (BNPL) users, revealing a 50-point gap on average between those who frequently use the services and those who do not. The cost of living crisis has driven up BNPL debt among Gen Zers looking to brands for financial leadership.

Buy now, pay later users report low long-term satisfaction