Nicholas Lising-White is a behavioural analyst at Canvas8. With a degree in human geography from UCL, he is interested in the impact of differing cultural conditions on human behaviour. Outside of work, he can be found meandering between cafes on his bike, testing his culinary skills, and intermittently pottering around a rugby pitch.

People are taking a patchwork approach to self-expression to feel like they have control over how their identity is generated. Yet as individual expression becomes more mutable and mistrust in social systems abounds, there’s one place above all that people are seeking integrity and guidance: brands.

Reality Split

Apps and software

Social networking

Generative AI has generated yet more buzz after a number of people have explored using it to create subliminal messages in images. Though mostly experimental fun, consumer concern about playing on the subconscious mind is unlikely to quell fears for those hesitant to embrace generative AI.