Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

In honour of China’s International Women’s Festival, L’Oréal Paris premiered a short film spotlighting the issue of sexual harassment. Utilising its platforms and resources, the collaboration underscores the significant role businesses have in addressing societal issues and driving effective change.

While D&I has become a hot topic in the Western corporate world, many companies are leaping into the unknown when applying related strategies in China, often leading to dire results and backlash. How do societal values and politics shape attitudes to diversity and inclusion in the country?

Bulgari has landed in hot water with customers in China, as well as the media and government, after erroneously referring to Taiwan as a separate country. Other international brands are experiencing similar scrutiny, leading some Chinese buyers to boycott Western brands.

Breaking free from English dominance online, Pratilipi is revolutionising India’s multilingual content landscape through literature, providing millions of enthusiastic readers the chance to explore their mother tongue and hundreds of thousands of writers a gateway to a broader audience.