Abu Dhabi-based technology company G42 has unveiled an open-source Arabic large language model (LLM) known as Jais. Linguistic exclusion remains a barrier in AI development, but companies around the globe are now investing more in marginalised languages when it comes to training datasets.

Bridging the language gap of Anglophone generative AI, Japan is launching its own LLM. As AI innovation proliferates, people expect technology to be tailored towards their cultural needs, and brands can expect an uptick in hyper-specific preferences when it comes to digital touchpoints.

As Big Tech strives to humanise chatbots, some interactions have raised concerns that AI isn’t as emotionally responsive as people need it to be. Canvas8 spoke to marketing professor Shintaro Okazaki to find out how empathy can be better leveraged in digital customer experiences.