In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

The 2023 Generational Snapshot of Gen X explores why this generation is reclaiming cultural relevance, how another crisis is impacting their approach to saving and personal finances, and why this generation is getting experimental when it comes to healthcare and holistic wellbeing.

Despite their high spending power, Gen X is often neglected by fashion labels in favor of younger cohorts. Yet, with self-expression and conscious shopping top priorities, they’re setting the benchmark for lasting styles. We asked eight Gen Xers from across the US what guides their fashion choices.

Gen Xers have experienced economic crisis and cultural loss since they were young, with both accelerating in the decades since. But they have proven extremely resilient. The way they view the current set of crises – and themselves – will drive the economy and culture for years to come.

Due to the new reality of WFH during a pandemic and a growing desire for deeper connections with their kids, Gen Xers are redefining the concept of fatherhood. But while they’re pushing for change, representations remain outdated. So, how do Gen X men relate to traditional family structures?