In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

The cost of living crisis has made people hyper-conscious about money, leading many to look for ways of better managing their finances. Canvas8 spoke to Dr. Chuck Howard about how budgeting influences people’s spending behaviours and what brands can do to support consumers.

Food company Barilla is spearheading the passive cooking trend off the back of the cost of living crisis. Its smart home device is changing the way consumers engage with food prep, enabling them to save money on their household gas bills while encouraging the adoption of sustainable cooking habits.

The cost of living crisis has seen eco-values pitted against stretched budgets. Dutch renovation company Praxis is attempting to show that ethical values and conscious spending can co-exist – by using AI to highlight ways homes can lower both their carbon footprint and their energy bills.

Across the Netherlands, Wasteless is implementing its AI-informed pricing system to reduce grocery store food waste. This tech allows for effortless participation in a sustainable practice for shoppers, as well as helping to keep prices low – helping to ensure that cost doesn't harm people's ethics.