Rachel Choi is a Behavioural Analyst at Canvas8. With a degree in Archaeology and Anthropology from Oxford University, she has an interdisciplinary understanding of behavioural and cultural patterns across societies. She has a love for stories that capture the nature of human experience, through writing, media, or material culture. Outside of work, you can find her attending exhibitions, oscillating between overthinking and head-empty-just-vibes, or rewatching her favourite (usually Studio Ghibli!) films.


People are looking for a visceral reprieve from the permacrisis

Essential Escapism

People are getting creative with inspiration from past eras 

Nostalgia Reimagined 

South Korea

Republic of Korea

Shopping

Supermarkets and food

Snacks and desserts

Toys and hobbies

In celebration of Pepero Day, convenience stores are dropping exclusive character collaborations to entice devoted collectors from those fandoms. In South Korea, Gen Z and Y are driving a revival in nostalgic characters from their childhood as they seek comfort in uncertain times.