The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

From decentralised autonomous organisations (DAOs) run on Discord to city-wide mutual aid groups, people are finding safety and optimism in numbers. For growing numbers of people, collective action is emerging as the only viable solution to compounding crises and deepening alienation.

People are craving comfort. Amid what can feel like a state of constant crisis – a layering of traumatic societal events – it can sometimes seem like we’ve lost a sense of scale and cohesion. In the face of this, the desire to retreat into nostalgia is more seductive than ever.

YouTuber and Gen-Z royalty Emma Chamberlain has quit influencing. Entering her “entrepreneur era” with a podcast and coffee line in tow, the key to Chamberlain’s success lies in her ability to translate a relatable persona into brand identity, while bringing her audience along for the ride.

Stealth wealth has emerged as one of the standout sartorial trends of 2023, with TV shows like Succession flaunting chic, sleek luxury. However, with the economic downturn putting the idea of expensive cashmere coats in sharp relief, why is dressing rich so popular when so many of us aren’t?

After Sabrina Bahsoon, aka Tube Girl, went viral on TikTok while dancing on the London Underground, she became an internet sensation and a hot ticket for brands wanting to connect with Gen Z. How has her unfiltered form of self-expression empowered Zers through self-love and community building?