As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Family dynamics in France are shifting, prompting the need for alternatives to nuclear-family arrangements. Cue Commune, the co-living dream for single parents that offers shared spaces, social events, and a dedicated app – helping to combat a loneliness epidemic and a lack of affordable housing.

As a response to rising rental housing costs in the US, grassroots organizers are taking on their landlords by forming tenant unions and garnering the power of collective action. But what has driven this price-gouging and caused American renters to pursue these unionization efforts?

Based in a Southeast Asian-inspired world, The Sims 4 expansion pack 'For Rent' reflects the housing crisis and offers players a chance to be landlords and maintain properties in a virtual reality. As renters grapple with the powerlessness they feel, the game provides a sense of control.

Research shows that developments in property market technology – or 'proptech' – have created an imbalance in the US housing market that disproportionally impacts tenants. While tech advances are often welcomed by businesses, there are opportunities to mitigate the negative effects felt by consumers.