Nicholas Lising-White is a behavioural analyst at Canvas8. With a degree in human geography from UCL, he is interested in the impact of differing cultural conditions on human behaviour. Outside of work, he can be found meandering between cafes on his bike, testing his culinary skills, and intermittently pottering around a rugby pitch.

In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Critical Spenders

United Kingdom

Money

Credit cards and loans

Savings and investments

Consumer group Which? has revealed that roughly one in ten UK households skipped paying an essential bill during November 2023. With inflated living costs expected to impact Britons for several years, people are looking to brands for stewardship and support through difficult times.