Rachel Choi is a Behavioural Analyst at Canvas8. With a degree in Archaeology and Anthropology from Oxford University, she has an interdisciplinary understanding of behavioural and cultural patterns across societies. She has a love for stories that capture the nature of human experience, through writing, media, or material culture. Outside of work, you can find her attending exhibitions, oscillating between overthinking and head-empty-just-vibes, or rewatching her favourite (usually Studio Ghibli!) films.


People are looking for a visceral reprieve from the permacrisis

Essential Escapism

People are processing a synthetic reality

Reality Split

Global

Media and Entertainment

Relationships and dating

Home and Relationships

TV, film, and social media video

According to Clips4Sale – an online kink and fetish content distributor – ‘giantess’ became the top fetish search term globally in 2023. The popularity of this content coincides with shifting masculinities as well as technology being used to blur the lines between digital and physical realities.