Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

Hims & Hers has launched a holistic weight loss program amid the noise around Ozempic, including personalized guidance on sleep, hydration, and movement. Recognizing the challenges of diets, the app focuses on sustainable changes, challenging quick fixes, and promoting healthy, balanced lives.

A survey has found that Britons are dieting in secret due to fear of judgement and failure. As 'secret slimmers' are likely to renege on their dieting goals for a multitude of reasons, there are opportunities to create positive narratives around dieting that avoid oppressive approaches to wellness.

A study has revealed that young Americans are looking to lose weight in the new year. At the same time, conversations about being skinny are returning across the internet – spurred on by celebrities and various social media trends – indicating a regressive shift in the body positivity movement.

During the pandemic, many people experienced a downturn in their body image and self-esteem. This has led to an online backlash against toxic ‘diet culture’, with influencers like Isabella Davis using their platforms to push for change and acceptance in the digital realm.