In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

TikTokers are creating digital renditions of their wardrobes using their phone's outline feature, helping them to track and curate their looks. In an era of rapid technological innovation, there's an increasing expectation of deep personalization and integrated tech in the clothing sector.

A survey has revealed that Britons waste £6 billion per year on fast fashion purchases that they ultimately regret, pointing to a growing dissatisfaction with the industry. As economic woes make each purchase more important, shoppers’ standards are rising, and fast fashion can't seem to keep up.

App-based tailoring service Sojo makes it easy for shoppers to arrange clothing repairs and alterations from home. Partnering with fashion brands to make it even easier for shoppers to hold onto their clothing for longer, Sojo appeals to those more interested in longevity, than fast fashion.

Disillusioned by political inaction on climate and social issues, many young Britons are placing their trust in brands to support them in their pursuit of holistic sustainability. How is this manifesting within fashion? And what can brands do to break Gen Z’s addiction to fast fashion?