Against a backdrop of uncertainty, people are searching for new sources of control and stability. Where science and ancient wisdom have been conventionally pitted against one another, many are moving towards an integrated approach to authority that draws from the best of both worlds.

In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

Starbucks has debuted its Intenso Collection in China, which doubles down on strength and comes in an elevated cup design. As China's interest in coffee grows, caffeine drinkers are looking for niche, strong, and culturally aligned coffee offerings, as well as a focus on premium products.

Shanghai’s Yufo Temple has partnered with domestic fragrance brand Boitown to release a perfume range line exclusively for the temple. Young Chinese are turning to tradition and spirituality for comfort and wellbeing, leading brands to incorporate these elements into their offerings.

In collaboration with local brands, luxury ‘baijiu’ (clear Chinese liquor)brand Moutai delivers novelty and surprise with baijiulatte and baijiuchocolate – a hit in online resale. This effort reintroduces the ‘old man liquor’ to younger generations and the burgeoning market of Chinese coffee.

Delicious and Instagram perfect, boba tea, also known as bubble tea, has won Gen Z hearts over the last decade. But before the now ubiquitous drink goes the way of fro-yo and other drink fads, how can brands add value to the boba tea experience to guarantee a loyal following?