Elly Lau is a Behavioural Analyst at Canvas8. With a degree in sociology and Japanese studies from the National University of Singapore, she operates at the intersections of cultural insight, strategy and storytelling. Armed with a uniquely APAC perspective, Elly has conducted research on DIY media in Singapore and East Asian art history. She also writes a music criticism newsletter in her spare time and is a lifelong defender of fangirl culture.

People are operating with a heightened perception of value

Critical Spenders

People expect brands to rise to society’s challenges

Shared Values

France

Supermarkets and food

Citizenship

Coffee and soft drinks

Snacks and desserts

Carrefour has pulled PepsiCo’s products off the shelves due to the latter’s price hikes, sparking a dispute between the two firms. Ahead of EU elections, businesses and politicians are put in the hot seat as people demand concrete solutions – not bread and circuses – to address cost of living woes.