Patches from Wearables aim to replace conventional supplements by distributing vitamins and highly curated wellness ingredients through skin contact. Many other brands are catering to a sizable community of wellness enthusiasts interested in a hassle-free approach to daily care.

Those travelling on Garuda Airlines to complete Islamic pilgrimages will now receive special skincare sets through a partnership with local brands. Understanding the spirituality of the journey, the initiative shows how brands can organically support important moments in people's lives.

Good Weird is a multipurpose beauty brand with a genderless approach to functional products. By championing people traditionally shut out of the sector and those starting out on their make-up and skincare journeys, the brand is acquiring a following from Gen Z beauty buyers.

The pandemic and climate change have shone a light on Americans’ fashion habits. Sustainability remains a key priority for consumers as they expect their clothes to last longer, be kind to the environment, and work harder for them. How are fashion brands evolving to cater to this new utility?