Elly Lau is a Behavioural Analyst at Canvas8. With a degree in sociology and Japanese studies from the National University of Singapore, she operates at the intersections of cultural insight, strategy and storytelling. Armed with a uniquely APAC perspective, Elly has conducted research on DIY media in Singapore and East Asian art history. She also writes a music criticism newsletter in her spare time and is a lifelong defender of fangirl culture.

In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

Border Reorder

Global

China

Social networking

Apps and software

Resale and online marketplaces

In an unprecedented move, one of China’s most popular livestream sellers is pivoting away from Douyin. As cross-border content and product discovery become more porous than ever, there’s an opportunity to cater to anti-gatekeeping desires and facilitate intercultural experiences online.