Safa Arshadullah is a behavioural analyst at Canvas8 with a background in organisational studies and strategic communications. To her, exploring behavioural and cultural insights is a means of learning nuances to better foster equity and justice in the world. Outside of work, you can find her tinkering with her chai recipe, taking meandering walks in neighborhoods she’s never been to, or analysing one of the multiple TV series she’s watching.


In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

Border Reorder

Malaysia

Apparel and department stores

Community and grassroots

Clothing, footwear, and accessories

The social enterprise is partnering with artisans across Malaysia to create the traditional fabric for apparel and accessories. As people continue to look for brands to demonstrate equity and opportunities to uplift their heritage, small businesses like Batik Boutique stand out.