Nicholas Lising-White is a behavioural analyst at Canvas8. With a degree in human geography from UCL, he is interested in the impact of differing cultural conditions on human behaviour. Outside of work, he can be found meandering between cafes on his bike, testing his culinary skills, and intermittently pottering around a rugby pitch.

People are taking a patchwork approach to self-expression to feel like they have control over how their identity is generated. Yet as individual expression becomes more mutable and mistrust in social systems abounds, there’s one place above all that people are seeking integrity and guidance: brands.

Reality Split

United States

Citizenship

TV, film, and social media video

Media and Entertainment

Joe Biden’s presidential campaign has officially launched on TikTok. However, with neither government officials nor social media being trusted sources of information, people still need reassurance that measures have been taken to protect online vehicles for civic engagement.