Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Being the largest cocoa producer, West Africa grapples with various challenges – from child labour and unsustainable farming practices to low farmer incomes. To address these issues, Hershey’s is launching an initiative to help improve community wellbeing while promoting eco-values and practices.

Bidii Baby Foods is tackling food insecurity in the Navajo Nation by providing young residents with traditional ingredients connecting them to their heritage. With childhood food experiences significantly impacting later tastes, the brand is providing a culturally attuned solution to food scarcity.

Amid a push for globalised food and drink experiences, CHIKA’s Foods is bringing African flavours to the snacking market. Preserving a strong sense of cultural heritage while giving back to the girls of African communities, CHIKA’s combines a desire for new tastes with meaningful action.

The modern shopper is used to having what they want, when they want it – which usually means ASAP. From the rise of 15-minute grocery delivery to seamless in-store shopping and BNPL flexible payments, people are seeking ever-more sophisticated shopping models. But as people grow conscious of the dark underbelly of the gig economy, their demands for convenience could clash with ethical expectations.