In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

AMC Theatres has announced a tiered pricing scheme, charging more for more desirable seats in the middle of the theater and charging less to sit in the first two rows. The scheme has been met with dismay on social media, as many profess their unwillingness to pay extra amid surging living costs.

Tablz is a new service that allows restaurants to upcharge diners for premium seats during peak hours – attempting to imitate pricing schemes that dominate the airline industry. However, many are sceptical that diners will play along at a time when it is harder to afford the pleasure of dining out.

From opting against three square meals to getting more creative in the kitchen, daily food and drink routines have been shaken up as many people have embraced hybrid working. How might these changes create new opportunities for brands around snacking, meal preparation, and forging healthy habits?

Amid busy schedules and persistent inflation, Britons are embracing treat culture for indulgence. Yet they’re still conscious about their snack choices as they seek a more flexible approach to nutrition. Canvas8 spoke to eight Britons to explore how the culture around snacks and meals is shifting.