The past decade has seen political polarisation – accelerated by social media’s filter bubbles and echo chambers – deepen and mutate. An ominous era of a polycrisis has shattered any remaining societal consensus. Meanwhile, powerful anti-establishment voices have stepped into the void.

The effects of a new wave of unionisation are evident on both sides of the Atlantic as people across sectors strike for better pay and conditions. But it’s not just at work that people are feeling discontent. Frustrations with the economy, governing styles, and various crises are pushing people to demand change for the better.

India has seen the launch of a government-run fact-checking unit to confront the widespread dissemination of disinformation. Despite growing concerns about the damaging effects of fake news, the initiative has prompted a mixed reaction – soothing people's tech anxieties while curtailing free speech.

Demonstrations in Berlin have showcased grievances among agricultural workers about government action in supporting farmers during the cost of living crisis. Collective experiences of crisis and financial hardship are emboldening workers to demand change with trust in leadership waning.

From fuelling global protests in the wake of George Floyd’s death to driving boycotts against ‘woke’ brands, the impact of social media on grassroots movements has become impossible to ignore. Why are these channels so valued by activists? And how can brands navigate through contentious issues?