Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, peop...

Recognising that pop culture has a clear draw for visitors, the Korea Tourism Organisation has launched a series of Hallyu-themed travel courses. With South Korea's cultural output resonating with audiences across the globe, the guides provide an opportunity for immersive holiday experiences.

A travel startup has partnered with Netflix to host curated trips to Paris for fans of the showEmily in Paris. The themed trips tap into people's growing enthusiasm to capture brand moments that create memories and the desire to participate in exclusive, personalised, fandom-inspired experiences.

Docu-series have become a highly-popular medium among sports fans and newcomers alike, demonstrating that fandom exists beyond spectating live events. Box to Box Films has seen success with several engaging series by offering behind-the-scenes insights into the lives of the world’s top athletes.

Fandoms are taking over travel and leisure time, helping people find comfort and belonging. Whether it’s collaborations that marry niche interests or trips inspired by favourite TV shows, fandom is fuelling fantasies that transcend sectors and industries and take people on pilgrimages worldwide.