Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

Built with a focus on what happens to products after they are used up, Junk Theory's skincare line aims to help consumers 'live junk-free'. By reducing plastic consumption and focusing on items people need the most, the brand is offering a minimalist and eco-friendly approach to beauty buying.

L’Oreal is partnering with a biotechnology venture to adopt more ingredient alternatives across its beauty products and packaging. As people continue to pledge their support to brands that embody sustainability beyond the superficial, moves like L’Oreal’s stand out as genuinely eco-driven.

As purchase decisions are increasingly driven by sustainability concerns, many brands are taking steps to develop eco-friendly solutions and empower customers. Sephora is strengthening a 15-year sustainability commitment by launching a take-back program, helping people recycle beauty products.

In a world addressing environmental challenges, sustainable packaging has now become an essential choice for both brands and consumers. From refillable compacts to mushroom-derived boxes, beauty brands are now shifting away from traditional plastic packaging in response to consumer demand.