We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

A report by Linkedin India highlights the country’s changing career landscape – with workers looking to move jobs for higher wages and better work-life balance. However, a competitive job market means people are expanding their searches beyond their current industries and reassessing career plans.

Research has found that the number of young people taking sick days has increased compared to older people, noting that Gen Z women are most affected. This emphasises how brands must go beyond conversation and lean into actionable, accessible support for a generation more open about mental health.

As young Chinese people feel less secure about China’s harsh working and living conditions and COVID-19 policies, they are leaning into the Guochao movement as a route of finding state-funded employers. But as frustrations grow and economic instability mounts, where will Gen Zers seek release?

In a quiet act of rebellion against strict rules in the workplace, young Chinese workers are flaunting their most 'gross' outfits at work. Beyond being comfy in their workwear, they're looking for ways to show up to work on their own terms, pushing back against rigid societal norms.