Oprah Winfrey has publicly admitted to taking the controversial weight loss drug Ozempic following months of public speculation and scrutiny. As weight loss drugs gain mainstream acceptance, people are looking for more transparency around their use in a new era of body positivity.

Weight-loss drugs like Ozempic, Wegovy, and Mounjaro are on the rise in the USA, and many people are interested in seeing how taking them could impact their health. But with drugs like these helping to curb hunger pangs and cut back on cravings, how could they impact food and drink brands?

Fitness brands like FitOn and Equinox are adapting to the rise of weight loss drugs through specialised programs to address side effects. As health culture shifts, the trend aims to counter toxic dieting, promoting inclusive discussions around body positivity and wellness.

With the widespread rise of interest in injectable weight loss drugs, skinny is supposedly in vogue again. But does it reflect the wider consumer choices when it comes to clothes and can it undo a decade of body-positive activism? How can brands remain authentic when addressing these issues?