In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Amid the housing crisis in America, compact and tiny living spaces are gaining popularity as people are priced out of typical US homes. Tiny home supplier Cosmic Buildings simplifies access to ADUs with modular homes, customisable eco-friendly features, and off-grid options that reduce labour.

For many Gen Zers, owning or even renting a property feels out of reach – but that doesn’t mean home is less important for this cohort. How are they expressing their style through their living spaces? And how can brands help them create homes that provide a feeling of security and belonging?

From tiny home offices to naturally simplistic aesthetics, a ‘less is more’ mantra has long been considered the secret to happiness. Canvas8 spoke to Dr. Annie Wilson to better understand the mindsets behind minimalism and what opportunities this behaviour presents to brands.

In the wake of the pandemic, people are spending more time at home, meaning they’re searching for ways to redesign their living spaces to inspire wellness, be it through altering physical features and structure, VR, or eco-wellness. As a result, the wellness real estate world is rapidly expanding.