People are taking a patchwork approach to self-expression to feel like they have control over how their identity is generated. Yet as individual expression becomes more mutable and mistrust in social systems abounds, there’s one place above all that people are seeking integrity and guidance: brands.

Frustrations with legacy social media platforms are increasing, with targeted algorithms causing more distress than desire. To challenge this, RTRO utilises ChatGPT to offer an anti-algorithm social platform that foregrounds positivity and community – a refreshing alternative amid digital fatigue.

The rapid growth of an online ‘infodemic’ – where fake news and conspiracy theories abound – means it has become difficult to sort fact from fiction. Logically is using AI technology and fact-checkers to help both private companies and the general public combat the spread of misinformation.

Teenage girls face myriad challenges as they attempt to navigate modern societal pressures, body image concerns, academic stress, and the ever-evolving digital landscape. How can brands help them develop support networks? And what will enable these girls to feel authentically empowered?

A study by AI company Anthropic has found that much like humans, AI can also learn the skill of deception and possibly become increasingly adept at it. As fears around deepfakes continue to grow, there’s an opportunity to use tech as a means to enhance transparency – not diminish it.