Briony is a Senior Behavioural Analyst at Canvas8. With a degree in Professional Communication and several years spent in advertising and consumer research, she understands the importance of decoding audience behaviour and the impacts for brands. She has a love for storytelling with data and cultural insights. Outside of work you can find her spending too much money on books, dining out, and the latest gym class craze.

In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Critical Spenders

Gen Y (born 1982-1996)

Gen Z (born 1997-2010)

United Kingdom

Music, radio, and podcasts

Live broadcasts and events

Multiple festivals throughout the UK are facing tough decisions to postpone or cancel their events. As the summer festival season approaches – a quintessential experience for many British people – these cancellations have implications for audiences and the future of the industry.