When Impossible Foods and Beyond Meat first came on the scene, the future of plant-based protein looked decidedly juicy. But the hype and popularity of these products have waned. So why are sales of plant-based meat suddenly lagging and what can food brands do to reignite consumer excitement?

Despite the continued keen interest in plant-based food and diets by many, the initial novelty of the movement is beginning to wear off for some. As a result, people are becoming disillusioned with the culture, instead looking for simplified approaches to products that can prove their eco-claims, offer something new, or provide new functionalities.

Bratwursts and kebabs may be par for the course in Germany, but no other country in Europe has seen such a sharp rise in vegans over the last ten years. As plant-based offerings continue to skyrocket and consumers seek sustainable food options, what can brands do to cater for this vegan culture?

Countering the stereotype of Hispanic cuisine being meat-heavy, a host of chefs and influencers are championing plant-based Latin American food. How do these dishes tap into contemporary values and tastes? And how can brands help diversify the vegan landscape and make it more accessible?