Briony is a Senior Behavioural Analyst at Canvas8. With a degree in Professional Communication and several years spent in advertising and consumer research, she understands the importance of decoding audience behaviour and the impacts for brands. She has a love for storytelling with data and cultural insights. Outside of work you can find her spending too much money on books, dining out, and the latest gym class craze.

In a polarised society, the meaning of gender is in flux. People want to be liberated from outdated norms – but many hold on to the gender binary as a source of stability in an uncertain world. How can brands navigate the changing gender landscape without leaning on stereotypes?

Byegender

Gen Alpha (born 2011-present)

United Kingdom

Parenting

Male nannies are gaining popularity, marking a positive shift in caregiving dynamics and providing valuable role models for children. However, they often confront harmful stereotypes perpetuated by both toxic influencers and traditional societal norms about masculinity.