In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

As the cost of living crisis heightens, the UK supermarket chain Waitrose is lowering the prices of its everyday products and making it easier for customers to access them amid tightening household budgets. How are consumers responding to this, and can brands maintain this shift in the long term?

It’s a bleak time for UK consumers as they face rising food costs, as well as skyrocketing petrol, energy bills, tax, and mortgage payments. How can brands innovate, inspire, and demonstrate real value with a long-term view of sustainability in order to weather the storm?

Asda is the first supermarket to price match both Aldi and Lidl on hundreds of everyday products. As the cost of living continues to impact people financially, Asda's initiative to price match both discounters boosts appeal in a market that's increasingly prioritising price over brand loyalty.

Morrisons has launched a new affordable kids' meal deal in its cafes, as it looks to support families over the summer. With rising food insecurity across the UK, people are looking to brands to help them with programmes that provide affordable and accessible options to families with children.