When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

With a shift away from ‘revenge’ travel following COVID-19, Klook digitises personalised trips and curates immersive experiences for people seeking new experiences and flexible lifestyles. Partnering with governments, international banks, and content creators, it’s redefining exploration.

Tokyo's unique Toilet Shuttle tour, inspired by the film 'Perfect Days,' showcases artistically designed public restrooms. Shibuya's local government recognised that tourists are seeking offbeat experiences beyond typical attractions, catering to film buffs and hidden gem hunters.

A survey has found that 35% of people in Japan don’t ever intend to travel again, and the proportion of those who do plan on travelling is much lower than in other nations. With experts citing various reasons, there are opportunities to promote local trips to cater to a desire to stay within Japan.

Travel platforms are urging people to connect with destinations through the eyes of locals, catering to an appetite for realness within the experience economy. How is this content impacting travel media, and to what extent is authenticity affecting decision-making for Gen Z and Y travellers?