When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

Netflix is offering fans guided walking tours to see some of the most iconic cities in Europe through the eyes of their favorite Netflix characters. With people coveting immersive fan experiences, brands are blending digital and IRL approaches to boost cultural affinity, exploration, and tourism.

Airbnb has rolled out an experiential accommodation category that lets fans vacation in the worlds they're obsessed with. As fandom cultures grow and become an essential part of self-expression, people are looking for more immersive ways to experience and express the strength of their fandoms.

People are travelling differently post-pandemic – seeking out events and experiences – and the live music tourist is one type of traveller we’re beginning to see emerge. What is fuelling fans’ desire to cross states and continents to see their favourite music acts and how can brands get involved?

Americans are keen to travel despite cost of living pressures and want trips to deliver a unique experience tailored to their interests in food, local culture, or their favorite pop culture moments. Canvas8 spoke to eight Americans to see how they're finding inspiration for their dream holiday.