People are using both mainstream and niche platforms to find like-minded peers with shared interests. Gen Zers are connecting over sobriety, books and horticulture; dating apps are facilitating personalised connections through more sophisticated matching algorithms; and strengthening ties between fans, influencers, and idols are pushing parasocial bonds into new dimensions.

Sports fans in the UK are becoming more and more vocal when it comes to team ownership and participating in club decisions, especially when clubs appear to go against their social and moral values. Canvas8 surveyed nine Britons to find out more about what factors impact their fandom.

With Australia experiencing an epidemic of loneliness, an Adidas Originals campaign has paid homage to the original stalwarts of local communities. With social isolation proving sticky after the pandemic, brands have the opportunity to promote a sense of support for local communities.

SkatePal is building a vibrant community in the West Bank through the power of skateboarding. It fosters connections and trust among young people via inclusive and community-led initiatives, empowering them to grow and thrive together while addressing social and accessibility barriers.