In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

A poll has found that young Americans are deeply unhappy with the state of the country's leadership and political system. As institutional trust continues to decline steeply, young people, especially, are making their voices heard and transforming political conversations through their dissent.

Saatchi & Saatchi is showing young Britons that voting isn't boring – it's sexy. Based on research showing that young British people think voters are more attractive and intelligent than non-voters, the campaign makes a compelling case for involvement in the upcoming general election.

Political polarisation is heating up globally, especially in the lead-up to several significant elections worldwide. A generation of new tools is spawning alternative methods of delivering political messaging, further entrenching but also confusing a divided political landscape.

A sense of overwhelm is causing people to opt out of news media. The disengagement in current events is impacting people's civic participation. The political detachment highlights the challenge of engaging people with politics sustainably in a particularly tense geopolitical and cultural era.