Signal8 Jul 2024
Gens Y and Z turn to parents instead of saving

Unsure what the future holds and still making up for years of restrictions, Gen Y and Z are prioritizing the here and now and splurging on non-essentials. As a result, they're turning to credit and their parents' support, signaling both a desire for escape and a need-it-now mentality.

Gens Y and Z turn to parents instead of saving