Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Collective Equity

Boomers (born 1947-1966)

Australia

Work

Research has revealed that ageism remains a pervasive issue in Australian workplaces, with many over-50s admitting they feel undervalued and invisible at work. Despite societal efforts towards DE&I, there’s more to be done to drive tangible action around meaningful inclusion for older people.