Signal19 Jul 2024
Brat-wurst summer piggybacks on Charli XCX hype

Thanks to its instant club classics and iconic hue of green, Charli XCX's new album, BRAT, is going viral this summer. Understanding the power of playing on a cultural moment, Field Roast has launched a bratwurst campaign that hopes to drive brand impact over the summer.

Brat-wurst summer piggybacks on Charli XCX hype