COVID-19 has put a stop to life as we know it, forcing companies, governments, and individuals to adapt at breakneck speed. Business leaders are being encouraged to look at their infrastructure, production, and marketing with fresh eyes, and put them to work in innovative and unconventional ways – mirroring t...

Amid rising climate anxiety, consumers are calling for brands to be more eco-conscious, socially responsible, and evidence-based. This is leading beauty brands to innovate with climate-adaptive products, which offer skincare solutions that counter harsh weather and give consumers peace of mind.

Climate anxiety is significantly impacting the way people shop. From greenwashing to 'greenhushing', brands and businesses have consistently put profit before people and the planet – something that needs to change as conscious shoppers push back and demand demonstrable eco action.

As Japan grapples with the impact of the Noto earthquake, Nintendo is offering support with free repairs for products damaged in the natural disaster. This showcases unique brand backing and support, strengthening existing customer relationships and fostering new ones through real-world action.

The evacuation drill app Nigetore was designed for users to choose their evacuation routes and prepare for disaster in the most relevant ways. As people grapple with more climate emergencies, personalised platforms like this can help address more specific needs rather than spark more panic.