A transformation is unfolding in India’s pet adoption scene, characterised by a higher affinity for indie dogs (native stray dogs), fuelled by celebrity endorsements and championed by initiatives like Pawga, which melds yoga, puppy adoption, a need for social connection, and social media approval.

Young Koreans are coping with burnout, a poor job economy, and loneliness by adopting dogs and – increasingly – cats. They’re also spending lots of money on them, creating a growing pet service industry in South Korea. The trend highlights what they value – independence, relaxation, and alone time.

Gen Yers and Zers are having fewer children yet becoming pet owners at a higher rate. With fur families becoming the norm for career-oriented, cash-strapped, and climate-scared young adults, how can brands respond to shifting attitudes around human-animal companionship and wellbeing?

The cost of living crisis is putting a huge strain on Australian pet owners, who are increasingly having to decide between buying food for themselves, their children, and their pets. What are Aussie pet owners spending on, and what concerns and needs do they factor in for their furbabies?