Young people are struggling to sleep more than any other age group because of increased screen time and growing anxiety. Instead of turning to medical professionals, they’re visiting TikTok for at-home remedies and supplements. How can mainstream health brands tap into this experimental mood?

Mattress company Bryte is working to help people achieve their optimal sleep with its AI-powered Sleep Concierge. With sleep now a central pillar of the wellness movement, more people are looking for initiatives that support tailored sleep solutions to elevate both mental and physical health.

The hotel chain is leaning into sleep tourism, working with experts to design rest-oriented travel experiences. As people prioritize their wellbeing when making decisions, initiatives like the Sleep Retreat highlight how brands can make that even easier by embedding wellness into their offerings.

The Sleep Company, India’s first SmartGRID-based mattress maker, disrupts the comfort sector by championing the transformative power of a good night’s sleep. Amid rising stress and hustle culture, how is this brand leading with innovation and catering to Indians’ newly formed wellness priorities?