Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

Ghana's The Vintage Gala is challenging fast fashion by repurposing the huge volume of second-hand clothes that flow into the country from places like the US. As expectations around green practices and authentic solutions heighten, every aspect of a brand's supply chain is being scrutinised.

Online fashion marketplace vveave connects independent designers with consumers to upcycle and re-invent garments. With some Gen Zers struggling to let go of fast fashion, how can community building and circular practices intertwine to encourage sustainable fashion habits?

Three major UK fast-fashion retailers have signed an agreement to present 'only accurate and clear green claims' about their products. With people becoming increasingly concerned about greenwashing, brands should be aware that these plans can build trust, but they can also be met with scrutiny.

Africa's fashion landscape is undergoing a remarkable transformation, with sustainability emerging as one of the pivotal drivers of change. Why and how are African designers incorporating sustainable practices into their designs? And what can other brands learn from their success?