From decentralised autonomous organisations (DAOs) run on Discord to city-wide mutual aid groups, people are finding safety and optimism in numbers. For growing numbers of people, collective action is emerging as the only viable solution to compounding crises and deepening alienation.

With people hesitant to get active and take up sports, Nike is trying to reframe perceptions around sport by shifting away from elite-athlete and tournament-focused narratives. Instead, it’s highlighting the fun and joyful aspects of sport with a campaign that celebrates failure.

The iconic Bratz dolls have gone digital, signing a deal with Flickplay to create collectible 'Digital Dolls' based on the animated show airing on TikTok. Toy brands are looking to attract digital-first Gen Alphas by designing phygital crossover opportunities that cater to omnichannel play.

Lego is celebrating young girls' potential with a campaign that demonstrates what happens when they are given the opportunity to play. Featuring mini figures of female football stars, it highlights the benefits of creative play and the role that sport plays in developing confidence.

Acting as a home away from home, equipped with gaming consoles, board games, vinyl players, and film screens, a new breed of socialising spaces is encouraging visitors to connect and engage in person. These venues foster community and belonging in an increasingly isolated digital landscape.