People are taking a patchwork approach to self-expression to feel like they have control over how their identity is generated. Yet as individual expression becomes more mutable and mistrust in social systems abounds, there’s one place above all that people are seeking integrity and guidance: brands.

E.l.f. cosmetics company is making its foray into Roblox to help Gen Alpha build soft skills that can benefit their careers. With the youth's digital-first development, they're considered the most enterprising generation yet, and they look for practical support in unlocking creative potential.

Coty has entered the fray of brands racing to enter the metaverse with new products, spaces, and experiences for audiences. However, it's adopting a different approach, demonstrating the versatility of the metaverse as a functional and internal tool rather than a flashy public-facing space.

UK-based digital platform Unibuddy is a masterclass in connection, community, and content for higher ed colleges, schools, and universities. It makes the admissions process smoother and more efficient for students and institutions via an AI chat function, online hub and educational webinars.

Are Gen Zers' workplace priorities set to change the UK's job market for good? Canvas8 spoke to British Gen Zers to hear their take on work-life balance, career progression, social opportunities in the office, and what they want from their employers.