Signal16 Aug 2024
Reddit’s UGC focus appeals to authenticity-seeking users

Reddit has seen a surge in daily active users in the second quarter of 2024, driven largely by its popularity as a user-generated search engine. As faith in legacy social media wanes, a post-platform era is taking shape, and users are increasingly seeking out smaller, community-based online spaces.

Reddit’s UGC focus appeals to authenticity-seeking users